Digital Leadership: Beyond Transformation

Digitalisation has evolved from being a goal that organisations could deal with in medium to long-term to a need rapidly pulled by the environment.

To achieve success in that process, Integra has done an e-book to share our vision about the leaders of change, several success cases in which we were lucky to participate and our work model keys. It is a tool to inspire people towards each one’s personal digital leadership journey.

As a technological consulting firm, we visualize digital leadership from an integral cultural transformation point of view. It is the same transition that we keep undergoing for more than 35 years and applying to ourselves and to our clients. It is a vision based on our purpose, on people upskilling and training, on the advantages of digitalisation and the anticipation culture aligned with the aim that drives us as a company: to contribute to our client’s business sustainability, working on the now with a vision of tomorrow.

All these topics are collected in this digital book that you can download for free from our web.

Who accompanies us in this digital leadership vision?

At our e-book “Digital Leadership: beyond transformation” before technology goes leading people, being them the engine for the change, evolution, and adaptation. There is a common idea that overflies all opinions in this document: Join the best team that can complement your talent”.

All these changes need a leader to set an example and think digitally. Nacho Villoch, Lluís Soldevila, Silvia Leal and Pilar Llacer explain the main characteristics that define the leaders of the change. At a time in which the offline-online border has blurred, it becomes necessary to leave the analogue mindset and embrace new ecosystems and platforms linking leisure and business.

It is time to collect talent without complexes or prejudices to face challenges that require people willing to undertake and innovate. Leading from the example means taking the first step to show the path to their followers in the new 4.0 environments, keeping workers motivated and engaging clients. In these uncertainty times all of us must reinvent ourselves to look for excellence and creativity.

Integra Model

Nowadays companies face a change of paradigm that force them to redesign their strategies and vision to successfully adapt to the complex context. In this juncture, undertaking digital transformation and making the leap to online sales are necessary steps for business sustainability and growth.

The integral digitalisation process must serve to create new business spaces. We must bet for those technologies and strategies that boost sales generation, process automation, integration in the main marketplaces and enable new tools and platforms. Cloud, IoT, dashboarding, SRP systems, virtual e-learning campus development or cybersecurity are the next steps to adapt to telecommuting and increase our company key processes efficiency.

As people are the core of digitalisation, betting for our salesforce training and upskilling to raise productivity and collaboration is necessary. It is also is vital to take care about user experience and talent attraction. Getting Brand humanisation implies adopting new communication ecosystems, betting for branding and CSR or setting up new relational models both internal and external.

Success cases

We have already faced the digitalisation challenge before, so it is time to share our own experiences based on success cases in which we had the luck to take part.

• Isabel Bajo Albarracín at Alimarket explains that digital transformation starts in the minds of the CEO or the Board of Directors. It is not something easy to know “where” but is essential to know “why” to start. In this way Alimarket got the implementation of a marketing automation platform that improved segmentation processes and clients knowledge.
• From Ibercaja Bank, Nacho Torre speaks about the two managing leverages to face digitalisation challenges: differentiation and adaptation. It was this vision what allowed them to introduce new machine learning and advance analytics models together with Integra.
• Ignacio Sánchez, at BMW Goya Automotive shares his experience about a sector that evolves extraordinarily fast and makes the connection to 4.0 Industry essential. To optimise their processes a Smart tracking tool was implemented to localize the vehicles based on IoT technologies: Movertia.

To sum up, before leading transformation, we all need to deeply analyse who we are, what is our own and our client’s essence and where we want to get into. In consequence, draw the journey for it and gather the best possible team.

You can download the e-book for free by clicking here.