Integra completes its portfolio of technology solutions around marketing and CRM automation with Salesforce Business Partner certification

Tuesday, 20 October, 2020
Integra incorporates into its technological competencies the specialization in Salesforce, by becoming an official partner of the multinational. The company has consolidated itself as one of the main Marketing Automation consultants in the country by having a large team certified in the main automation platforms such as Microsoft, ActiveCampaign, Acoustic and Salesforce.

Integra a consulting firm specializing in Technology and Business Strategy projects, is strengthening its technology skills by becoming certified as a Salesforce partner. In this way, the company consolidates its offer of solutions in Marketing Automation and CRM in which it has specialized in the last 10 years.

The General Director of Integra, Félix Gil, explained that "the purpose of Integra has always been to offer our clients the best technological solutions according to their needs, their objectives and their reality at that moment. That is why we work, in all areas of the company, from Cybersecurity to Marketing, Data or Management Software, with solutions from different manufacturers that adapt to what the client needs. We usually say that we are technology agnostic". "It is in this context - he continued - that the addition of Salesforce to our technology pool takes on great importance, since it complements the automation platforms we have been working with for years and enables us to accompany our clients in almost any technological project they need".

The Salesforce certified team will collaborate in a fluid and permanent way with other divisions of the company such as Artificial Intelligence, Ecommerce, Helpdesk, Data or IoT, with the objective of offering its clients an environment of value and a differential proposal in their digital leadership processes.

In this sense, Félix Gil pointed out that "our objective is to offer our clients a value-added service based on a two-fold pillar: technological specialization in the various platforms (Salesforce, Acoustic, Microsoft...) and our extensive experience in consulting services, strategy and implementation of marketing automation projects and commercial and sales processes".

The new offer linked to Salesforce has been structured around four axes that cover both Sales Cloud projects for the deployment and programming of CRM and systems integration, Service Cloud-based projects for customer service, helpdesk and CAU, and Cloud Marketing projects that provide the best solution for personalized, empathetic and relevant digital marketing, and Commerce Cloud projects to offer a complete digitalization of companies.