On 21st March, the 3rd IoT Day was held in Madrid, organised by Integra, Microsoft and IE Business School, where the potential of the Internet of Things in the business world was presented.
The day began with the presentation of the event by Ángel Núñez, Academic Director of IE Business School's Executive Commercial Management Program.
Afterwards, Guillermo Renancio, Director of IoT at Integra, presented the study Presente y futuro del Internet de las Cosas en el sector industrial en España, together with other speakers such as Gamaliel Martínez, Professor of Supply Chain at IE Business School; Miguel Ángel Fernández, IT Manager at Pernod Ricard; Rafael García del Poyo, Managing Partner at Osborne & Clarke; and Hans Grundig, IT Manager at Opel-Vauxhall. Renancio stressed that "IoT is a totally transversal technology that can be born in any area of the company".
The day continued with presentations by Miguel Maia, Cloud Leader of Microsoft Spain, who together with Gabriel García, Consultant IoT of Integra, presented the success case Ibercaja Customer History Microsoft, which has consisted of the implementation of a IoT system for monitoring and control of farms. This project, developed by Efor, Libelium and Microsoft, has improved the efficiency of farms, controlling, for example, water consumption.
The next turn was for Ana Clavero, General Manager of Bodegas Emilio Moro, who spoke about intelligent viticulture, how the winery of the future puts innovation and social responsibility at the service of tradition.
Ignacio Hermoso, Technical Secretary General of the Ministry of Science, Innovation and Universities, explained the role of innovation and training in Industry 4.0.
Afterwards, Félix Gil, CEO of Integra, made an interesting presentation on the generation of disruptive businesses with the IoT, where he pointed out that "the IoT is a new way to get to know the final customer, and this provides a great possibility to improve services and create new business models".
Next, Ana Bernal, Libelium Development Director, spoke about the future of IoT companies. "We have to find a way to demonstrate to our client that there is value and return on investment in an IoT project," she said.
Antonio Budia, was in charge of closing the event. The Director of Operations and Marketing of Microsoft Spain reviewed the benefits of IoT in different industries through sensors.