New Integra chair at the University of Zaragoza

Wednesday, 30 June, 2021
The University of Zaragoza and Integra Estrategia y Tecnología have created a Chair to develop advanced research on new business models through Artificial Intelligence, Internet of Things and Big Data.

Gloria Cuenca Bescós, Vice Chancellor of Transference and Innovation of the University of Zaragoza, and Carlos Pascual López, President of Integra Estrategia y Tecnología, have signed an agreement to create the Integra Estrategia y Tecnología Chair of the University of Zaragoza.

The main objective of this chair is to anticipate, through the integration of the academic and business worlds, the future needs of companies by generating advanced research on new business models, platform models, service models, intangible product generation and its monetization models, based on Artificial Intelligence (AI), Internet of Things (IoT), Big Data, Robotic Process Automation (RPA), etc. The idea is to develop a practical and applied training policy, aimed at the students of the University of Zaragoza, based on aspects that will allow reinforcing and transforming the current study plans by working, in collaboration with other big companies, with ever-changing subjects such as the aforementioned: AI, IoT, Big Data, RPA, etc. The aim is to encourage cooperation between the University of Zaragoza and Integra Estrategia y Tecnología and create an open ecosystem based on innovation, promoting the transfer of the generated knowledge to society.

Blanca Hernández, professor of Marketing and Market Research at the Faculty of Economics and Business, and Ignacio Martínez, professor of Telematics Engineering at the School of Engineering and Architecture, will be the co-directors of the new Chair.

Integra Estrategia y Tecnología, a consultancy based on strategy and technology services, is a national benchmark thanks to its projects, clients and partnerships (this includes being IBM, Microsoft and Sage GOLD partner, Lenovo PLATINUM partner and Reference Consultancy of the Club de Excelencia en Gestión). The company started in 1986 as an IT and training company in Calatayud (Aragón). Three decades later, its focus is to help companies with digital transformation, and it has presence in the whole country as well as international presence through many projects. Becoming very relevant in national markets, it has shown its leadership and differentiation through crosscutting technology, consulting and training projects and the development of its own groundbreaking technology solutions. More than 700 professionals form the company. 

Currently, the University of Zaragoza has 77 chairs and is the first-largest Spanish public university in terms of number of institutional and business chairs, representing a synergy model with the professional world. Chairs are strategic alliances that represent an essential tool for knowledge transfer.