Artificial Intelligence: Persuading through senses

Date 28/04/2021
Category Big Data

Artificial Intelligence surrounds us and, believe it or not, we use it on a daily basis without even realising: from virtual assistants, such as Alexa or Google Home, to Instagram filters. This technological evolution is present in every aspect of our lives, both socially and politically, and it will keep influencing any decision we make.

In the 50s, Artificial Intelligence (AI) appeared within computer science as an independent field. AI didn’t earn much success in the 60s due to its needs: major funding, big research centres and researchers that could work right away. Significant breakthroughs didn’t happen until the 90s but from that point on we started to perceive its influence in our day-to-day.

AI grants problem solving and decision-making in a way similar to the human way. Its main goal is increasing the utility of the machines and the processes associated with them. For this reason, some might consider AI a replica of the neural network inside te human brain that tries to mimic its behaviour.

The power of data in machine learning

The programming of the virtual assistants helps them learn from the interaction with the user. They use the information they gather to generate answers that adjust to those questions better. In order to improve their answer they use Internet connection, this makes personal assistants a realistic example of Internet of Things IoT implementation in our lives.

The use within the industrial sector is very wide, from recognition and reading of bills to production processes monitoring. Machine learning algorithms carry out these processes.

Machine learning is a discipline included in Artificial Intelligence based on training by reading and processing large amounts of information. The algorithm learns by using data as a raw material and it’s capable of developing answers as a human being. However, it generates the answer much quicker; let us not forget machines have a computing capability that the human brain doesn’t.

Technology that communicates in a more humane way each time

The duel in which the machine beat the man between Deep Blue and Garri Kaspárov took place 25 years ago. Deep Blue, IBM’s supercomputer, was capable of evaluating 100 million moves per second thanks to the work of chess players and engineers. This allowed it to defeat the world champion, showing us the growth capability this technology would have in the future.

Nowadays the machine can persuade in addition to winning. A qualitative leap in its development allows Artificial Intelligence to compete with humans in one of the fields in which we should be certain of our dominance over machines, public speaking. Project Debater, a project IBM has worked on for over 10 years, is capable of having conversations and trying to change our minds about some particular ideas through arguments.

Since this AI program extracts its arguments from a large database (over 400 million news articles), there are still some errors related to the nuances of each context that need a fix. In addition, this program is capable of anticipating replies and moving freely in an area that traditionally didn’t fit within its comfort zone. In the era of fake news, AI seems like a very effective alternative that could actively participate in our decision-making process.

Artificial Intelligence accompanies us while we are relaxing too. The popular Instagram filters that you have probably used in order to make stories or take selfies also use it. For example, those that distort or add figures to your face use facial recognition algorithms in order to know exactly where to apply the filter. The algorithms are not perfect; in fact, they are constantly being update, but are more precise each time.

As a part of the anticipation culture of Integra we have been implementing these kinds of technologies in our projects for a long time. Contact us if you want to know how AI can help develop your business.



Marta Camarero