
Power map: Explotting the geographical part of the data
Everything that happens, happens somewhere and it is possible that our databases are full of geographical references, although we have never seen...
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Big data: The power of information and the data around us
Big Data refers to the storage of large amounts of data and the procedures used to find repetitive patterns within that data.
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The level of maturity of organizations in data analysis
Now, the question is, to what extent do we have the capacity to analyse such data? To answer this question, we will have to see the level of ...
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Predictive maintenance: understand data and predict failures
More and more frequently articles and studies are published on how machines can avoid their breakdowns by telling the world what happens to them...
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How can we analyze our company's data? First steps
• What are the factors that most influence the productivity of my employees? ...
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Bye Email Marketing! Hello Marketing Automation!

Optimize your sales processes with an automated CRM
For any company or independent professional, using a CRM (Customer Relationship Management) is vital to their business. Currently the needs evolve,...
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Why Watson Campaign Automation? Bet on cognitive marketing
The cognitive functionalities offered by IBM have become a differential factor that makes the Watson Campaign Automation platform one of the most...
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Marketing automation and its integration with social networks
Stopping to think a little, and it is already difficult at this time when the world is advancing at great speed, we realize that we are, now yes,...
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Do I need a marketing automation tool? Keys and Advantages
It is increasingly common to hear about digital transformation processes of companies, the importance of focusing on the Internet as the main...
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